The very latest consumer insights and market information on the NZ broadband sector

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Broadband Pulse from the team at NZ Compare Insights is a monthly business information report that allows you and your business to keep your finger on the Pulse of the fast moving New Zealand broadband sector.

A totally unique piece of research, the information contained in our monthly Broadband Pulse report is collected from the 30,000+ New Zealanders who are actively shopping for a new broadband connection on the Broadband Compare website. The Broadband Pulse tracks and reports on the key drivers in the decision making process when switching broadband provider. Every consideration point is covered from the effectiveness of offer types to type of contract, availability of a landline offering, modem charges and much more.

Research Expertise

NZ Compare in conjunction with Tactix have developed the Broadband Pulse report through engaging with Kiwis who are in the consideration phase for switching their broadband provider.

Through accurately collating the data from actual Kiwis shopping online for a new plan we are able to provide a fully comprehensive breakdown of your audience and their key considerations when switching to a new broadband provider.

Actionable Insights

In addition to real consumer insights the report contains plan details and breakdowns on all broadband plans in the New Zealand market to allow you to monitor and benchmark your broadband offerings within the New Zealand market.

This data is highly valuable in providing actionable insights to allow you to design products and plans that meet and exceed the wishes and desires of your target audience at the very moment they are shopping, by delivering the latest information from real users you are able to make actionable, consumer driven insights.

We continuously survey new users and shoppers each month to update key metrics for comparison and benchmarking of products

In addition to the standard monthly Broadband Pulse report we offer a number of additional research services. This includes the following:


  • Bespoke survey questions. You can ask your own quantitive or qualitative research questions to the monthly responders on the Broadband Pulse survey.
  • Benchmarking reports. An individual tailored report benchmarking your broadband offering against competitors.
  • Focus Group recruitment. If you are looking to recruit an audience for your own focus groups we can help supply introductions to Kiwis who are actively in the market for a broadband connection.

If you would like a free consultation with one of our research team, to determine the best options for you and your business then please get in touch with Tactix here.

On average more than 30,000 New Zealanders trust Broadband Compare to recommend them the best broadband plan for their needs every month. Make sure you know what they are looking for by keeping your finger on the Broadband PULSE.

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Broadband Pulse is available to purchase online as an individual report or as a subscription product.

If you have any questions please contact insights@tactixnz.co.nz or call us at (09) 215 7858 to discuss.