In an overnight Opinion Compare poll of a nationally representative sample of n=501 New Zealanders aged 18+, while there’s an overwhelming sense of fear and sadness, Kiwis are vowing to do their bit for the country with 57% vowing to buy from local business and 53% nominating they would be checking in on their neighbours. But with 16% believing they will contract the virus and 50% unsure, the population is looking for both reassurance and action.
Caution and proactive measures were seen as necessary. 96% of the population agreed that banning travel to and from other countries was a necessary measure, followed by the implementation of a financial stimulus package (92%).
Banning travel to and from other countries
Financial stimulus package
Banning gatherings of 500+ people
Restricting access to aged care facilities
Postponement of sporting events
Working from home
Allocating specific times for the elderly / disabled to visit supermarkets
Closing pubs / restaurants
Implementing a lock down
The personal impact is evident with 58% of the population nominating they would be impacted by Covid-19 and an additional 11% unsure at this time. The most sought after financial relief efforts were reduction of utilities rates (68%), reduction of tax rates (62%) and a working from home allowance (49%)
To date, Kiwis are complementary about the way Jacinda Arden and her Government have responded. 63% of the population believe they have reacted appropriately to the situation, 22% believe they have underreacted, with 15% seeing an overreaction.
Utilising the 10 basic human emotions, the survey asked the Kiwi population which of the 10, they personally, were feeling at present, with close to 2 in 5 responding with fear.
Gavin Male, CEO of Opinion Compare said “these results validate what we’ve all been thinking and how uncharted the path is for Kiwis. While it’s not surprising that fear and sadness are dominating our emotions, it’s encouraging that there’s a willingness to do good in the community. But as we navigate this unfamiliar path, there’s perceived financial hardship in the future and a population that’s looking for answers.”
Opinion Compare is the research arm of NZ Compare and offers an independent and affordable way to deliver Kiwi opinions into NZ business decision makers. We created Opinion Compare for brands and agencies operating in NZ because they were making poorly informed decisions which led to costly mistakes. We provide a range of ways to get the insights you require. Traditional qualitative and quantitative research methodologies are covered as well as new and different approaches if required. We’re passionate about creating a world where consumer opinions help shape and deliver better products and services for everyone.