Overnight research from Opinion Compare reveals that while the majority of the population have adapted to lockdown life and generally positive about their current circumstances, 77% are worried that others will break Level 4 rules during the Easter period. A nationally representative survey of n=693 New Zealanders 18+ conducted on the 8th of April identified while our concerns about the lockdown period are on the decline, it’s what other people might do, where concerns are elevated.
Being stuck indoors
Lack of exercise
Being annoyed by your partner / people you live with
Being unable to pay bills / mortgage / rent, etc
Broadband coverage and quality with some many people at home
Annoying your partner / people you live with
Not having enough things to do
Missing large social gatherings
Running out of food
Not having sport to watch
Working from home
Running out of toilet paper
Spending time with the children
There have been positives in the lockdown with the average Kiwi adapting well to the new circumstances and agreeing that they’ve enjoyed the quality time with the people they’ve been in lockdown with.
I’ve adapted well to lockdown
It’s been nice to enjoy quality time with the family / friends / housemates
It’s been fun finding new ways to keep socially connected
However, there’s concern about both the short term and long term implications
I worry about the long term implications of Covid-19
I’m concerned with Easter that other people might break Level 4 rules
Parents are starting to feel the impact, with 2 in 5 Kiwi households struggling to keep their children entertained.
PARENTS WITH KIDS LIVING IN HOUSEHOLD
My kids are starting to go stir crazy
I’m struggling to keep my kids entertained
It appears that baking, exercising and gardening is what we’re doing more of when it comes to Week 3 in Lockdown – when asked activities the Kiwi population have done more or / less of / or the same; it’s baking that tops the list of what households are doing more of – a 13% increase from Week 2.
DOING MORE OF
Used a food delivery service
Watched a streaming service
Spent time in the garden
Called friends and family
Spent time on your own
Read a book
Visited Government websites
Watched the news
Purchased clothes online
Spent time on social media
Visited the supermarket
Gavin Male, CEO of Opinion Compare, said “what we’ve uncovered in Week 3 is while there’s still the resilience and stoicism that we can be proud of, there’s concern that others might waiver in their resolute stance. Easter is challenging for people and while they might take the nimbysim approach and express their concerns about what others might do in the upcoming days, this could very well be a reflection of what they’re wanting to do themselves.”
Opinion Compare is the research arm of NZ Compare and offers an independent and affordable way to deliver Kiwi opinions into NZ business decision makers. We created Opinion Compare for brands and agencies operating in NZ because poorly informed decisions can lead to costly mistakes. We provide a range of ways to get the insights you require. Traditional qualitative and quantitative research methodologies are covered as well as new and different approaches if required. We’re passionate about creating a world where consumer opinions help shape and deliver better products and services for everyone.