EASTER FEARS: CONCERN THE EASTER HOLIDAY MIGHT BE TIPPING POINT FOR THE SO FAR RESILIENT KIWI POPULATION

Overnight research from Opinion Compare reveals that while the majority of the population have adapted to lockdown life and generally positive about their current circumstances, 77% are worried that others will break Level 4 rules during the Easter period.  A nationally representative survey of n=693 New Zealanders 18+ conducted on the 8th of April identified while our concerns about the lockdown period are on the decline, it’s what other people might do, where concerns are elevated.

Table 1: Concerns During Lockdown Period

 

WEEK 1

WEEK 2

WEEK 3

Catching COVID-19

49%

50%

38%

Being stuck indoors

36%

26%

30%

Lack of exercise

36%

27%

31%

Being annoyed by your partner / people you live with

35%

23%

30%

Being unable to pay bills / mortgage / rent, etc

32%

27%

26%

Broadband coverage and quality with some many people at home

29%

18%

16%

Annoying your partner / people you live with

27%

19%

26%

Not having enough things to do

25%

15%

18%

Missing large social gatherings

22%

12%

16%

Running out of food

18%

14%

11%

Not having sport to watch

13%

11%

10%

Bored children

12%

9%

14%

Working from home

12%

11%

12%

Running out of toilet paper

4%

2%

1%

Spending time with the children

2%

2%

5%

There have been positives in the lockdown with the average Kiwi adapting well to the new circumstances and agreeing that they’ve enjoyed the quality time with the people they’ve been in lockdown with.

Table: Attitude Agreement

TOTAL POPULATION

%  AGREE

I’ve adapted well to lockdown

82%

It’s been nice to enjoy quality time with the family / friends / housemates

51%

It’s been fun finding new ways to keep socially connected

36%

 

However, there’s concern about both the short term and long term implications

 

TOTAL POPULATION

%  AGREE

I worry about the long term implications of Covid-19

82%

I’m concerned with Easter that other people might break Level 4 rules

77%

 

Parents are starting to feel the impact, with 2 in 5 Kiwi households struggling to keep their children entertained.

 

PARENTS WITH KIDS LIVING IN HOUSEHOLD

%  AGREE

My kids are starting to go stir crazy

47%

I’m struggling to keep my kids entertained

40%

 

It appears that baking, exercising and gardening is what we’re doing more of when it comes to Week 3 in Lockdown – when asked activities the Kiwi population have done more or / less of / or the same; it’s baking that tops the list of what households are doing more of – a 13% increase from Week 2.

 

Table 2: What we’re doing more of during Lockdown

DOING MORE OF

WEEK 2

WEEK 3

CHANGE

Used a food delivery service

7%

8%

+1%

Watched a streaming service

37%

44%

+7%

Spent time in the garden

31%

42%

+11%

Exercised

22%

33%

+11%

Called friends and family

59%

56%

-3%

Spent time on your own

32%

30%

-2%

Read a book

20%

19%

-1%

Visited Government websites

44%

48%

+4%

Watched the news

56%

50%

-6%

Purchased clothes online

1%

3%

+2%

Drank alcohol

13%

17%

+4%

Spent time on social media

47%

47%

0%

Baked

27%

40%

+13%

Visited the supermarket

6%

9%

+3%

 

Gavin Male, CEO of Opinion Compare, said “what we’ve uncovered in Week 3 is while there’s still the resilience and stoicism that we can be proud of, there’s concern that others might waiver in their resolute stance.  Easter is challenging for people and while they might take the nimbysim approach and express their concerns about what others might do in the upcoming days, this could very well be a reflection of what they’re wanting to do themselves.”

 

About Opinion Compare

Opinion Compare is the research arm of NZ Compare and offers an independent and affordable way to deliver Kiwi opinions into NZ business decision makers. We created Opinion Compare for brands and agencies operating in NZ because poorly informed decisions can lead to costly mistakes. We provide a range of ways to get the insights you require. Traditional qualitative and quantitative research methodologies are covered as well as new and different approaches if required.  We’re passionate about creating a world where consumer opinions help shape and deliver better products and services for everyone.

09 April / press releases
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