As we enter Week 2 of the Level 4 Lockdown, overnight research from Opinion Compare reveals that there’s been little change in how we’re feeling about Covid-19 and the future. A nationally representative survey of n=790 New Zealanders 18+ conducted on the 1st of April identified a week later, concerns remained relatively consistent.
And our initial concerns in Week 1 appear to be easing – while half the population believe they will at some stage catch the virus, concerns around the lockdown period have dropped.
Being stuck indoors
Lack of exercise
Being annoyed by your partner / people you live with
Being unable to pay bills / mortgage / rent, etc
Broadband coverage and quality with so many people at home
Annoying your partner / people you live with
Not having enough things to do
Missing large social gatherings
Running out of food
Not having sport to watch
Working from home
Running out of toilet paper
Spending time with the children
Jacinda Arden’s performance during the crisis continues to be widely praised. In March, on scale of 1-7, where 1 is poor and 7 is excellent, 48% of the New Zealand population rated her handling as excellent. Overnight, this increased to 69%. And her decision to close supermarkets on Good Friday but open on Easter Sunday was largely well received. 68% agreed with the Government decision
The nations plan for lockdown is also starting to come to fruition. In Week 1, we asked what Kiwis were planning on doing and then followed up to see what they did do in the past 7 days
PLAN ON DOING
Tidy up home
Gardening / Outdoor maintenance
Read a book
Cook new recipes
An online course
Set up home gym
Tidy up home
If you’re social distancing while exercising outside, you might want to check your neighbour’s windows as 32% of the population stated they have been inspired by the bear hunt and placed a teddy bear in their window, while 23% have been looking for bears by themselves or with family. And if you see a person in the window, they might be checking up on you – 86% of the population aware of the www.police.govt.nz/105support website, with 66% saying they would use it to report to Police online either suspected COVID-19 Level 4 isolation breaches, or businesses you suspect are breaching the essential services rule.
Gavin Male, CEO of Opinion Compare, said “when you look at these results and how the New Zealand population is treating and coping with the pandemic compared to what we’re witnessing globally, you get a real sense of pride in this country. There’s obviously been implications and will continue to be, but this should be encouraging that we’re a) coping and b) sticking to the rules and our own plans. To coin a well-known Kiwi phrase, it very much seems that the nation thinks - She’ll be right!”
Opinion Compare is the research arm of NZ Compare and offers an independent and affordable way to deliver Kiwi opinions into NZ business decision makers. We created Opinion Compare for brands and agencies operating in NZ because poorly informed decisions can lead to costly mistakes. We provide a range of ways to get the insights you require. Traditional qualitative and quantitative research methodologies are covered as well as new and different approaches if required. We’re passionate about creating a world where consumer opinions help shape and deliver better products and services for everyone.