New Zealanders Choosing a Turkey free table this Christmas

Opinion Compare conducted a national survey of n=821 New Zealanders to gauge an understanding of their plans for Christmas this year and as it’s the season for giving, we’re sharing the results below.

23% of kiwis told us that they’d be reducing their consumption of meat this Christmas – with females most likely (26%). If not the traditional turkey or ham, 83% will be looking to vegetables as a substitute to their usual meaty meals. The reason for kiwis turning away from meat are health reasons (24% - mostly trying to lose weight) and affordability (23%). Only 5% stated environmental reasons and 4% ethical reasons.

At a time of year when people are traditionally anxious about money, and we head into summer, it makes sense to choose a healthier, more affordable menu. 

About Opinion Compare

Opinion Compare is the research arm of NZ Compare and offers an independent and affordable way to deliver Kiwi opinions into NZ business decision makers. We created Opinion Compare for brands and agencies operating in NZ because they were making poorly informed decisions which led to costly mistakes. We provide a range of ways to get the insights you require. Traditional qualitative and quantitative research methodologies are covered as well as new and different approaches if required.  We’re passionate about creating a world where consumer opinions help shape and deliver better products and services for everyone.

13 December / press releases
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